Prevention, good habits, healthy lifestyles and proper use of drugs are the protagonists of the Winter Village, the health base-camp set up in Milan from the18th to the 22th January 2017 in front of Via Mario Pagano, designed and developed by SHOWREEL for ONDA, the National Observatory for Women's Health, with the unconditional contribution of DOC Generici and the simultaneous presence, for the first time in Italy, of 8 scientific societies. A covered area of 750 square meters has hosted more than 16,000 guests in 5 days with 24 conferences, nearly 2,000 medical consultations, 27 Show Cooking and 1,500 Oculus VR experiences. Winter Village is a unique format in Italy, a large event able to bring in the streets the different spheres of Health.
THE HEALTH BASE-CAMP
Winter Village brought together in a physical place Scientific Company/Associations, people and activities related to the world of health, to provide information and advice on healthy lifestyles, through four main value areas:
EAT HEALTHY AND DRINK RESPONSIBLE
GROW YOUR HEALTH
EXPLORE YOUR BODY
MAKE A CHECK-UP
FROM THE CONCEPT TO THE EVENT
Cardiologists, Diabetologists, General Practitioners, Hypertension Experts, Ophthalmologists, Psychiatrists, Urologists and Dental Hygienists have been available to the public for 5 days of free consultation and expert advices on healthy lifestyles. In addition, it was possible to explore the different areas of health, with food and dring tastings, conferences and workshops, without forgetting the exclusive multimedial experience to discover their bodies.
A LITTLE OF NUMBERS
16,134 STEPS IN 5 DAYS
MEETINGS AND CONFERENCES
An area dedicated to meetings and conferences on the main health and well-being issues is placed inside a scenic geodesic tensile structure able to accommodate up to 200 people: information on healthy lifestyles to prevent major diseases and on the importance of treatment continuity to ensure their effectiveness. At the Winter Village, health also involves culture and education.
8 SCIENTIFIC COMPANY/ASSOCIATIONS INVOLVED
24 MEETING OPEN TO THE PUBLIC
FREE MEDICAL CONSULT
Health includes the careful prevention, in place to detect in time possible problems: thanks to the specialists of the 8 Scientific Societies (Cardiologist, Diabetologist, General Practitioner, Hypertension Experts, Ophthalmologist, Psychiatrist, Urologist and Dental Hygienist) available for the visitors for free consultation and advices on healthy lifestyles. The characterization of the area, located inside a polygonal tensile structure 9 meters high, ensures the necessary privacy spaces and creates an highly comfortable feel, thanks to the subdivision in 8 houses in larch.
1,985 CONSULT MADE
600 MEASUREMENT OF BLOOD PRESSURE
CORRECT NUTRITION AND HEALTHY FOOD
A multifunctional and modular space, housed into the largest tensile structure 15 meters high, is the ultimate expression of healthy, tasty and light cuisine. Show Cooking, food conferences and free tastings available to the public to learn the secrets and prepare sublime dishes respecting the nutritional values, the right caloric balance and the correct cooking techniques without giving up either the taste or health.
10 MEETINGS WITH NUTRITIONISTS
41 RECIPES CREATED BY CHEF AND 4 NUTRITIONISTS
25 KG OF PASTA
18 KG OF RICE
Virtual immersive experience thanks to the app DOCPOD through the Oculus Rift VR viewer: to learn about the risks associated with incorrect lifestyles, to promote the importance of therapeutic adherence and to learn the risks associated with the improper use of drugs.
The area, located in the center of the passage between the two tensile structures, allows a clear separation between the Food Area and the Check-up Area, with soft lights and the lounge setting.