IN-STORE, POP MATERIALS, DIGITAL SOLUTIONS
Since 2014, in addition to the normal BTL, we develope semi-durable In-store supports for Whirlpool group, with both tactical aim, tied to new projects launch, and structural strategies, to create a general catalogue. The projects, developed with the Whirlpool HQ EEMEA, involving 15 countries and several hundreds of products exhibitors.
For the launch of the new cleaning range it has been designed this dual display, that is in painted iron, plexiglas and polycarbonate, adaptable to 4 different periods of entry into the product range. The light box has interchangeable graphics in order to update the communication. The backrest is telescopic, to increase or decrease depending on the height of the exposed products; the base has been realized with a vibration control system, to allow the putting into demo of the machines in the store and to ensure the total absence of oscillations on irregular floors.
It is a support tool, dynamic and flexible, beautiful in appearance and accessible in costs, for washing machines and dishwashers,. 760 units produced and distributed in 15 countries.
The methacrylate structure in white paste with direct printing is bent and shaped in order to have a graceful shape and at the same time to contain a video or touch support to ensure the interaction point of sale.
BUILT IN DISPLAY
It is a project dedicated to the Italian market to cover the exhibition need of built-in products, increasingly difficult to exploit. The exhibitor, in the family line with those of the freestanding products, provides a painted iron structure, plexiglass and polycarbonate, illuminated and interchangeable and a illuminated wooden kitchen furniture, able to adapt to accommodate set-up of different products: gas hobs, induction, ovens and dishwashers. 100 units produced, distributed and installed in Italian stores.
AIR CONDITIONERS EXHIBITOR
A new idea, in which the exhibitor for the first time accompanies in the store an air conditioner, a product that is often left in the hands of retailers. The structure in d-bond, with plexiglass finishes can be provided with 2 levels of finishes, electrified or less, depending on the budgets of the individual country. 200 units produced and distributed in Europe and North Africa