EIGHT DAYS A WEEK
ATL, BTL, IN-STORE, EVENTS, DIGITAL
From 2011 to 2014 Showreel is the reference agency for all the LG product categories: mobile phone, home entertainment, TV and appliances, curating all the communication areas: ATL, BTL, Digital, In-Store and Events.
For Mobile Phones and Home Entertainment divisions we realize the campaign images in support of the launches, both producing adaptations and interpretations of international campaigns, adapting them for the Italian market, and creating original Key Visuals. The campaigns have been used in paper, digital, bill boarding and for direct sponsorship of Milan and Rome airports.
The "Disco Puppets" concept, combined with the copy headline "Clothes Android" and the sub-head "Enter the Smartphone world will be a game" traces the path to more creative developments for subsequent launches of the L5 and L7 models, for which we have built and created the characters and situations that populate the world L-STYLE, from product visual to family visual.
Collection and check of international/local materials, variation and adaptation of existing creatives on the spaces available and creation of visual communication to cover the media space in the Milan airports.
The trade coverage on multiple levels is guaranteed producing directly creatives and graphics for promotional flyers and leaflets, video adaptation and localization of international materials. We also organized the production of POP materials for the customization of the stores, from the shelf talker sticker and exhibitors to the island of product.The management of promotional activities complete the role of Showreel as reference agency.
To support the launch of the phone, we have design a durable and customizable totem, that is also adaptable directly from merchandisers exposure of different products.
We realize customized tools for window shopping areas, customizing both the furniture and the structure, with a flexible approach in the plus up to the individual SKU. The result is a strong characterization on the structures and great flexibility in the management of the ranges renewal and related communication panels.
We have realized different trade and point of sale support events related to in-store promotional campaigns and competitions or events for the organizational support during sponsorships like the MTV Music Awards. For the institutional side, we organized the international sponsorship of “Mostra del cinema di Venezia”, taking care of the production and logisitc aspects and implementing an specific editorial plan to ensure social coverage of the event.
MTV TRL AWARDS
In 2012, LG is sponsor of the MTV TRL Awards. The message of the ATL campaign "Vestiti di Andorid" is conveyed by a team of hostesses that invites guests to the product trial through the app specially developed: as Instant Win Prize, a backstage event pass.
VENEZIA FILM FESTIVAL
LG is the official sponsor of Venezia Film Festival for the first time in 2011. Showreel develop a communication project in ordet to place, maintain and raise the brand percepition: we create LG Film Festival, a digital creative communications platform that, thanks to a writing committee created ad hoc, write and makes available on brand social channels 85 Facebook post, 25 YouTube videos and 87 Tweets in 2 weeks of activities.
The agency support at the event includes a range of operational activities such as design and production of materials to support the placement of 25 TV in strategic locations, Sampling and Hospitality activities for international institutional clients and top customers nationwide.
Showreel deal with the digital in all its aspects, from the creation of mini sites dedicated to the launch of new products for the most diverse experience to a e-learning program and distance education dedicated to the internal staff and shop assistants. We realized also “Where to buy – Buy now” project, that allows customers to geolocalize the stores.
LG Club represnt a model of excellence in e-learning platforms areas addressed to the field: it combines a great attention for information content to the art of “doing social”, which is essential to create a strong link between users and the brand.
Through a direct integration with the corporate site, "Where to buy - Buy Now" is a store perfect geographical location system, crossed with the real time availability of the products in the store to allow users search in real time all the LG product throughout the country.
We managed graphic design and content development in line with international guidelines, startong from the identified format. We have published more than 15 technology pages and microsites in the LG Italy website, supplemented by more than 10 digital catalogs from given pdf.