IN-STORE, BTL, DIGITAL SOLUTIONS, ENGAGEMENT
INDESIT & HOTPOINT
Since 2012 we cover trade needs for Hotpoint and Indesit brands, both for freestanding and for built-in products. The development of this coverage has followed a multiple path that has touched all trade levers and it has allowed a strong synergy between trade and final consumer campaigns.
BTL MATERIALS DEVELOPMENT
The BTL support was in all matters. Useful and detailed brochures and trade, with textural grafts (sinks folder), in the press, with fine papers and brochures attached to national periodicals (Luce). We have provided all POP support with stickers, crowner, wobbler, etc and ad hoc objects designed for unusual product category in the store. Development, production and distribution are always our assigment.
We take care of the group in the display requirements of the store, both for serial production and for ad hoc solutions. For INNEX launch, the new Indesit washing machine, we have designed and produced 250 linear for the simultaneous vision of 4 products. The main requirements are painted iron structures, finishes plexiglass, lighting at the base and interchangeable light box for communication
In ordet to cover the dedicated space to the MEDIAWORLD Certosa for INNEX launch, we have created a unique shop in one shop, combining the exhibition priority to an element of amazing communication: a projection on a transparent plexiglass plate, with a ultra optical vertical projector. The result? 100 inch floating in air.
SALES FORCE SUPPORT
From the paper to video and digital technologies. Not only the contents but also the tools to use them. We started with a trade app dedicated to the sales force and sellers, we continued with a trade app dedicated to merchandisers and promoter. In this way, all the people that gravitate around the store (sellers, salesmen, merchandisers, promoters) speak the same language, find information and training, interact and communicate.
We handles a direct dialogue with the consumer in the store, through the design and the implementation of numerous consumer promotion campaigns: contests, instant win, incentive always with the aim to support sales. We designed the concept, created the visual campaign, studied the mechanicals and managed the execution, ensuring a single stream and a total management control.