EXPRESS YOUR ART
ADV, VIDEO, EVENTS, INTERIOR DESIGN
2015 was the pivotal year for FAEMA, historical brand operating in the world of professional coffee machines. To celebrate the 70 years of the brand, FAEMA starts a path of complete renovation, from its value-pillars to the main (internal and external) communication touchpoint .
Showreel, chosen by the management as branding agency, has been entrusted with the whole rebranding process, from the strategical approach to marketing collaterals. Starting with the logo graphic revamp with its use guidelines and with the Brand Identity definition, we have redefined all the main instruments of contact between the brand and its target.
The FAEMA logo was revisited maintaining the characteristic forms that always accompany the image of the brand. The restyling has had a double purpose: modernization of a historical and identifying symbol and simplification for a coherent and effective use on the different communication tools.
The new FAEMA payoff tells the brand and product myth, it recalls atmosphere filled with passion, art, tradition, quality and coffee culture. The heart of the creative path is the concept of ART, as an expression of inspiration and freedom to create, leveraging on E61, object-symbol recognized all over the world.
VIDEO BRAND ADVERTISING
Institutional advertising, in line with the brand's values, tells of the relationship between the Baristas and its FAEMA , that is at same time the object of his passion for coffee and a mean of expression that can interpret, enhance and share the same passion.
The human figure is predominant in the scene, in order to express the passionate work and care in both style and detail that unites, in a true symbiosis, the FAEMA coffee machine to Baristas target. The vintage treatment of the picture frame gives an additional element of merit to the final composition, which is an "instant classic".
At the Host trade fair, the rebranding path of FAEMA brand was presented to its guests in a gala event fully managed by Showreel, from the theatrical concept to the entertainment program.
Company’s space are the first point of contact of the brand towards its internal and external targets. FAEMA showroom, first showcase of the new storytelling Express Your Art, has been fully customized in line with the rebranding path.