EVENTS, SOCIAL MEDIA, VIDEO, DIGITIAL
"DOC Generics mission is clear and can be summed up in a few, simple steps: producing high-quality medicine at affordable prices, free up economic resources, to be constantly available to dialogue and formative relationship with Italians health workers". DOC, leading company in the equivalent medicine area in Italy, begins its visibility path in 2013, with theunconditional contribution to “Visitiamo la tua città”, the event promoted by SIMG, Società Italiana di Medicina Generale, and AMD, Associazione Medici Diabetologi.
VISITIAMO LA TUA CITTÀ
An itinerant tour to sensitize people on the corret healthy lifestyles that in 2013-2014 has reached 50 Italian cities. Showreel has realized the project in all its steps: from the development of creative concept to the design and realization of all the materials necessary to set up (including a branded truck that accompanied the tour in every stage), From the operative and logistic management to the coordination of suppliers and outfitters and supervision on site during the duration of the tour.
The online side of the DOC communications path, launched in April 2013 by Showreel with the opening of the official Facebook page , (the first by a player in the market of generic drugs in Italy), integrate and complete the offline visibility with an holistic view of the digital ecosystem.
From a strategic point of view, the approach that DOC adopted has considerably amplified the brand voice and it has achieved important results in terms of on-line positioning and visibility, creating a direct link between DOC and generic medicine. The definition of an editorial plan ,with vertical content on topics related to Health and Wellness world, enables DOC to get in touch daily with an audience engaged and interested in interacting with the brand and content proposed.
Pill City, the gaming platform published as a Facebook Tab on Doc Generici institutional page in February 2014, is composed of a series of 3 arcade multilevel mini games. It was inserted into the digital DOC Generic ecosystem in order to diversify the age of engaged users and to increase the number of Facebook fans. It also allowed to test the validity of the gaming trend on the social network, implementing the brand positioning strategy.
The new DOC communication path is also about the internal sharing of objectives, instruments and results. Showreel supports the management in this direction, translating creative ideas into operational tools and realizing convention with a high level of engagement, from the visual to the production of multimedia and scenic elements, also nandling the direction of the event.
Iltuodiabete.it platform is designed to provide users a dedicated tool to sharing their experiences with the disease. The patient becomes an active protagonist of their own health, adding to the high-level content offered by the portal and endorsed by SIMG and AMD, the stories of their daily lives, through a structured interaction on the concept of narrative medicine. For this purpose, Showreel realize two series of video format dedicated to users: the "other" recipes in collaboration with chef Matteo Scibilia and a series of interviews with more or less known characters united by the telling of the stories of their daily lives with diabetes.