FROM FIELD TO SALES
Merchandising & Newsletter online tools
Bvlgari Europe uses a customized version of the SR merchandising tool in order to facilitate and optimize the process of Network merchandiser Management on European territory. To complete the offer of the network merchandiser management we have developed a dedicated platform to create and send Newsletter.
The use and the customization of our dedicated web-based platform has allowed the company to simplify the process of collecting data from the store and to optimize the management of merchandising with a real time view of the situation.
The great flexibility of the platform with multi-device access (desktop, tablet, smartphone) provides maximum accuracy in reporting on store, with the ability to upload and instantly share multimedia content at set user groups.
POS master data management
Planning systems visits
Dynamic survey about presence, price reporting, instore activities promotions, product positioning, competitive analysis
Immediate recall of the data collected
Through a complete set of administrative tools it is possible to create and manage all published content in total autonomy
Through a complete set of administrative tools it is possible to create and manage all published content in total autonomy.
The administration system is connected directly with Mailchimp to generate, send and track all actions sent to users.
For a detail study of the content sent with the newsletter, an online magazine dedicated is available to support all multimedia content.