We interpret the communication as an integrated system, where every part interacts and grows with the whole. We design the messages into a single open process which bears in mind both the targets, both the conveying channels, in order to attract and inspire: to build a brand, to act on sales, to transmit training or to motivate people to answer a stimulus.
We create value through our ideas, starting from the materia to design paths and suggestions, combining traditional skills and strategic thinking in terms of design and marketing, in order to build credibility through communication
Our communication design vision is based on visual, auditory, speech, tactile and olfactory approaches. Our activities include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, copywriting, and storytelling.
We create communication projects intervening at every level of the message conveying, from the strategy assessments to the creativity. We also cover the technical implementation and realization of the necessary supports.
Showreel is also a place and this place is a project. We are in a XVI century farm, immersed in the paintings of the rice fields of Vercelli, with Monte Rosa looking at us. The idea of FARM1861 is born in 2012 from the recovery of an historical structure in order to create a pole of communication able to bring together and to relate creativity, printing, photography and video, material: in a few words, we are a Creative Farm.
The life that has generated an urban settlement on the edge of town in XVII century in order to guard the heart of farming, is off by at least thirty years in 2012. The will to recover and installing an area full of tradition generates the FARM 1861 project.
Nowadays FARM 1861 is a reality in the rural context of Vercelli, inserted in the urban dock but immersed in an area of creativity and design with wider borders and strong propensities to hospitality and to sharing spaces and opportunities.